COPYWRITER
no more daydreaming in the backseat
At a certain point in life, we lose the privilege of wandering in exchange for having control.
Once we’re old enough to drive we’re told to keep our eyes on the road, hands on the wheel.
built for dreams of all ages
What if an unlikely partnership could help us forget how much millage we have and remember what it is to be young at heart?
transit
in store
When parents go car shopping with their children in tow, temper tantrums and bouts of boredom are almost inevitable. To preoccupy restless kiddos, Ford dealerships will be stocked with special edition Build-A-Bear stuffed animals and car plushies available for purchase.
To keep parents busy while they wait for their children to finish creating their fuzzy masterpieces,
Build-A-Bear stores will sell customizable keychains and car air fresheners.
direct mail
envelope
letter
included coupon
student american advertising awards:
Out of Home/Transit Campaign - Silver
Integrated Campaign - Bronze
Art Direction - Silver
the full-grown adults who still love and cherish their old build-a-bears
AD | Madison Duncan, Anjali Ravi, Azwani Monroe
CW | Jillian Apatow