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the bad news

Nearing the end of its pioneer year in print, the Provincetown Independent still hadn’t reached its readership goal and was looking for more exposure.

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the good news

This campaign attracted new readers by spotlighting local celebrities who are already among the Independent faithful.

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Note: this one's a real campaign :)

print
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posters
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social
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we made the paper!
process work
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cape cod's chief creative officers:

Photography & Concept | Edward Boches

AD | Jillian Apatow

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