the bad news
Nearing the end of its pioneer year in print, the Provincetown Independent still hadn’t reached its readership goal and was looking for more exposure.
the good news
This campaign attracted new readers by spotlighting local celebrities who are already among the Independent faithful.
Note: this one's a real campaign :)
we made the paper!
cape cod's chief creative officers:
Photography & Concept | Edward Boches
AD | Jillian Apatow