COPYWRITER
radio static
Apparently video did not kill the radio star because plenty of people are still dialed into their favorite stations, especially when driving.
sounds like a sign
Spotify will bring new life to daily commutes and road trips alike by creating city-specific playlists. Geofenced directional signs along major highways will prompt drivers to listen to music that speaks to the heart and soul of whichever city they’re about to enter.
outdoor
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social
Through Spotify's Twitter account, locals will be able to request songs to feature on their city's playlist. Each playlist will evolve as a city's residents and workers vote on new songs to add and old ones to retire.
The playlists may also be used to pay tribute to a city's defining moments, such as a sports victory or the passing of a beloved public figure. Each playlist will come to represent a city's distinct soundtrack and the beat that echoes at its core.
