COPYWRITER
a star is born, a monster is made
These days, every celebrity and their pet chimp endorses a booze brand. So how did we make Elizabeth Banks stand out as the face of Archer Roose Wines? We gave her the title of Chief Creative Officer. Bad idea? Depends who you ask. Because Liz really ran with it—straight into a world of haunting puppets, tone-deaf piano numbers, and a book club that raises more questions than IQs. Archer Roose Founder & CEO Marian Leitner is… coping, as you’ll see in a number of these spots.
archer roose x jet blue
cooking with wine
an ode to wine & shrimpies
always be wine-ing
the elizabeth banks book club
left on the shelf
Because I can’t help myself, here’s a peek at some of the fake book titles that didn’t make the cut.
All My Friends are Fred
How to Get Out There and Meet New People
Somewhere Over the Manhole
One Sewer Rat’s Dream of Stardom
How Sonny Got His Glutes Back
Blood, Sweat, and Kombucha
The Good Girl’s Guide to
Unauthorized Amputations
Legs for Days
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Pangea: LIE?
The Government’s Deepest Deep Fake
Tina’s One Weird Trick to Whiten Teeth
Dentists Hate Her!
Why Can’t I Play Here?
Construction Sites and Other Forbidden Playgrounds
​
Publisher’s Clearing Mouse
Rats! Wish it was Money
Livin’ La Vida Broke-a
The Rise and Fall of a Ricky Martin Impersonator
Insecurity Cam
Is This Thing On?
Mambos No.1-4
The Unauthorized Origin Story of Lou Bega
Setting Unhealthy Boundaries
For Your Benefit Only
Before You Send That Winkie Face
What To Do When the Urge Strikes
And For My Next Trick
I Intend to Disappoint
​​
Every Pothole has its Charms
An Ode to Bumps in the Road​
​
Underground Hits
A National Ranking of Underrated Cemeteries​
My Own Jurassic Period: Puberty
Unimagining Dragons
Now That’s What I Call Musak
HELP! I’ve Fallen and I Can’t Believe it’s
Not Butter
The Housing Crisis Through a Bedbug’s Eyes
Hold My Beef
Winnie the Pooh Gives Pants a Try
The Hitchhiker’s Guide to the Mass Pike
How to Sell Your Teef on the Infernet
grape stomping with the stars:
Copywriters | Jillian Apatow & Ali Coates
Art Directors | Ryan Dalton, Armeen Shaidaini & Tyler Sugg
Producer | Samantha Derderian
Executive Producer | Nicole Hollis-Vitale
Editor | Kelly Hansen
ECD | Greg Almeida
Agency | Colossus