COPYWRITER
putting extra shine on the golden years
Benchmark isn’t your grandma’s senior living community—but boy, does she wish it was. With over 65 communities across the Northeast and a curio cabinet full of awards, Benchmark has become the Four Seasons of senior living. But what truly makes it special aren’t the visiting Elvis impersonators or the chicken pot pie baking contests. It’s the company’s simple, profound devotion to fostering human connection—a theme that runs through all the following work.
brand campaign
"in their own words" micosite
We compiled the stories of real Benchmark residents and associates in one place,
illustrating a full, vibrant picture of what life at Benchmark is like.
Visit the site here.
evolving the brand's look & feel
We refreshed the brand's color palette, created new patterns using the shapes from Benchmark's logo, and introduced soft color gradients. With the new design elements, the brand became more welcoming, intimate, and modern.
employer brand campaign
We interviewed Benchmark associates to get their take on what it's like working there.
If you've ever wondered what it's like to come face-to-face with angels, here's your chance to find out.
the faces of benchmark
the early bird specialists:
Copywriter | Jillian Apatow
Jr. Copywriter | Nat Lileks
Art Directors | Ryan Dalton, Tyler Sugg, & Armeen Shaidani
Designers | Jess Ulman & Maverick O’Meara
Producers | Samantha Derderian & Brittaney Kelly
Editors | Josh Sklaroff, Jack LeMay, & Ben Eames
CD | Matt McGowan
Agency | Colossus Creative Co.