COPYWRITER
when life gives you lemons, make a salad
Life can be unfair, unfun, and unpalatable. We can either wallow about it—or, in the case of this campaign, we can laugh. Because while life is unpredictable, Bowery’s indoor-grown produce is reliably fresh, delicious, and surprisingly good at helping you forget all your problems.
video
transit takeover
Broadway-Lafayette Station, NYC
 Overhead Banners |  Digital Boards |  Overhead Banner & Stair Wrap |
|---|---|---|
 Wall Cling |  Digital Board |  Wall Cling |
 Wall Cling |  Wall Clings |  Wall Cling |
 Stair Wrap |  Wall Clings |  Turnstyle Wraps |
 Digital Boards |  Wall Cling |  Wall Cling |
the compost bin
Some of my favorite headlines were the ones deemed unfit for human consumption.
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You have sleep paralysis and the shadow monster is back.
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Your grandma keeps commenting “you go, girl!” on all your posts.
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A distant relative wants you to join their timeshare.​​
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You look like the “before” picture in the infomercial.
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Your boyfriend called you “mom” at the worst possible moment.
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You bear a striking resemblance to that guy in the news.​
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You were cursed by an old witch and you now you don't have a reflection.​
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Your dad just summoned you to fix the printer again.
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You wasted two wishes on world peace.
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You let one rip during tantric yoga.
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You got dumped at the Washington Monument and now it’ll never be the same.
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They wouldn’t let you in the club because of your hat.​
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You lost your soul inside a museum gift shop.​
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You’re wanted by park rangers in five different states.​
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You found your picture in a brochure at the clinic.
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Your butcher named a cut of meat after you.
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Your philosophy professor complimented your skinny jeans.
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Your houseplants are dying on purpose.
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None of your strange addictions are cool enough to be on TV.
