big apple conundrum
New York City is full of distractions. In order for Morton to compete with the glitzy lights, naked cowboys, and general “fuhgeddaboudit” New York attitude, it can’t just be sold as a tabletop companion. Salt has to become a way of life.
a little salt goes a long way
Align Morton Salt with the idea of sprinkling some much-needed flavor on the blander parts of life in the city.